search query: @author Goodhardt, G.J. / total: 2
references: 1-2 / 2
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| title | year | author | ||
| 1. |
European Journal of Marketing
1996 : VOL. 30:12, p. 39-49 |
1996 | Hammond, K. Ehrenberg, A.S.C. Goodhardt, G.J. |
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| 2. |
Journal of Marketing
1990 : JUL, VOL.54:3, P.82-91 |
1990 | Ehrenberg, A.S.C. Goodhardt, G.J. Barwise, T.P. |
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