search query: @author Gounaris, S. P. / total: 2
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1.
An empirically-based typology of product innovativeness for new financial services: success and failure scenarios
Journal of Product Innovation Management
2001 : SEP, VOL. 18:5, p. 324-342
 2001 Avlonitis, G. J.
Papastathopoulou, P. G.
Gounaris, S. P.
2.
Marketing orientation and its determinants: an empirical analysis
European Journal of Marketing
1999 : VOL. 33: 11-12, p. 1003-1037
 1999 Avlonitis, G. J.
Gounaris, S. P.
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