search query: @author Gourville, J.T. / total: 2
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1.
Managing price expectations through product overlap
Journal of Retailing
2004 : VOL. 80:1, p. 23-35
 2004 Gourville, J.T.
Moon, Y.
2.
The effects of monetary magnitude and level of aggregation on the temporal framing of price
Marketing Letters
2003 : JUL, VOL. 14:2, p. 125-135
 2003 Gourville, J.T.
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