search query: @author Henderson Blair, M. / total: 3
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1.
An empirical investigation of advertising wearin and wearout
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 95-100
 2000 Henderson Blair, M.
2.
Advertising wearin and wearout: Ten years later - more empirical evidence and successful practice
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 7-18
 1998 Henderson Blair, M.
Rabuck, M. J.
3.
An empirical investigation of advertising wearin and wearout.
Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. 45-50
 1987 Henderson Blair, M.
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