search query: @author James, W. L. / total: 3
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1.
Just Say No to Traditional Student Samples
Journal of Advertising Research
2001 : SEP-OCT, VOL. 41:5, p. 63-72
 2001 James, W. L.
Sonner, B. S.
2.
To whom do advertising creatives write? An inferential answer
Journal of Advertising Research
1997 : JAN-FEB, VOL. 37:1, p. 41-53
 1997 Kover, A. J.
James, W. L.
Sonner, B. S.
3.
Latent root regression: an alternate procedure for estimating parameters in the presence of multicollinearity.
Journal of Marketing Research
1981 : MAY, VOL. 18:2, p. 154-161
 1981 Sharma, S.
James, W. L.
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