search query: @author Johnson, M. S. / total: 2
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1.
Designating opponents in empirical research reports : the rhetoric of "interestigness" in consumer research
Marketing Theory
2003 : VOL 3:4, p. 477-501
 2003 Johnson, M. S.
2.
Effects of consumer goals on attribute weighting, overall satisfaction, and product usage
Psychology & Marketing
2001 : SEP, VOL. 18:9, p. 929-949
 2001 Garbarino, E.
Johnson, M. S.
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