search query: @author Kitchen, P.J. (et al.) / total: 2
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1.
Will agencies ever get (or understand) IMC?
European Journal of Marketing
2004 : VOL. 38:11-12, p.1417-1436
 2004 Kitchen, P.J. (et al.)
2.
The emergence of IMC: A theoretical perspective
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 19-30
 2004 Kitchen, P.J. (et al.)
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