search query: @author Krugman, D. / total: 3
references: 1-3 / 3
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1.
Do adolescents attend to warnings in cigarette advertising? An eye-tracking approach
Journal of Advertising Research
1994 : NOV/DEC, VOL. 34:6, p. 39-52
 1994 Krugman, D.
2.
How local advertisers choose and use advertising media
Journal of Advertising Research
1993 : NOV-DEC, VOL. 33:6, p. 39-49
 1993 Nowak, G.
Cameron, G.
Krugman, D.
3.
Response patterns and the importance of the follow-up duplicate questionnaire in a mail survey of advertising managers.
European Research
1983 : OCT, VOL. 11:4, p. 157-163
 1983 Ferrell, O. C.
Krugman, D.
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