search query: @author Kurzbard, G. / total: 3
references: 1-3 / 3
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1.
The hidden crisis in product-harm crisis management.
European Journal of Marketing
1994 : VOL. 28:2, p. 30-41
 1994 Siomkos, G. J.
Kurzbard, G.
2.
Crafting a damage control plan: lessons from Perrier ! Perrier
Journal of Business Strategy
1992 : APR, VOL. 13:2, p.39-43
 1992 Kurzbard, G.
Siomkos, G. J.
3.
Towards a parametric definition of marketing.
European Journal of Marketing
1987 : VOL. 21:1, p. 37-47
 1987 Kurzbard, G.
Soldow, G. F.
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