search query: @author Labarbera, P. A. / total: 7
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1.
Matching the message to the mind: Advertising imagery and consumer processing styles
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 29-43
 1998 LaBarbera, P. A.
Weingard, P.
Yorkston, E. A.
2.
Resistance to the adoption of advertising by dermatologists and plastic surgeons.
Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 43-50
 1987 LaBarbera, P. A.
Reddy, S. K.
3.
Consumer protection laws : violator detection and enforcement strategy.
Management Science
1987 : OCT, VOL. 33:10, p. 1348-1356
 1987 LaBarbera, P. A.
Melnick, E. L.
4.
A longitudinal assessment of consumer satisfaction-dissatisfaction : the dynamic aspect of the cognitive process.
Journal of Marketing Research
1983 : NOV, VOL. 20:3, p. 393-404
 1983 Labarbera, P. A.
Mazursky, D.
5.
The diffusion of trade association advertising self-regulation.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 58-67
 1983 LaBarbera, P. A.
6.
Overcoming a no-reputation liability through documentation and advertising regulation.
Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 223-228
 1982 Labarbera, P. A.
7.
Response latency in telephone interviews.
Journal of Advertising Research
1979 : JUN, VOL. 19:3, p. 49-55
 1979 MacLachlan, J. M.
LaBarbera, P. A.
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