search query: @author Lafferty, B.A. / total: 2
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1.
A synthesis of contemporary market orientation perspectives
European Journal of Marketing
2001 : VOL. 35:1-2, p. 92-109
 2001 Lafferty, B.A.
Hult, G.T.
2.
The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands
Journal of Advertising
2000 : FALL, VOL. 29:3, p. 43-54
 2000 Goldsmith, R.E.
Lafferty, B.A.
Newell, S.J.
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