search query: @author Madrigal, R. / total: 2
references: 1-2 / 2
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1.
Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship
Psychology & Marketing
2001 : FEB, VOL. 18:2, p. 145-165
 2001 Madrigal, R.
2.
The influence of social alliances with sports teams on intentions to purchase corporate sponsor's products
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 13-24
 2000 Madrigal, R.
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