search query: @author Mc Daniel, S. W. / total: 2
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1.
Marketing strategy implications of the Miles and Snow strategic typology.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 19-30
 1987 Mc Daniel, S. W.
Kolari, J. W.
2.
The threats to marketing research : an empirical reappraisal.
Journal of Marketing Research
1985 : FEB, VOL. 22:1, p. 74-80
 1985 Mc Daniel, S. W.
Verille, P.
Madden, C. S.
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