search query: @author McArthur, D. / total: 3
references: 1-3 / 3
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title | year | author | ||
1. |
International Journal of Advertising
2000 : VOL. 19:1, p. 73-93 |
2000 | Griffin, T. Hidalgo, P. McArthur, D. Yamaki, T. |
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2. |
R. and D. Management
1994 : JUL, VOL. 24:3, p. 261-277 |
1994 | Schill, R. Bertodo, R. McArthur, D. |
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3. |
Management Review
1988 : JAN, VOL. 77:1, p.34-37 |
1988 | Johansson, H. McArthur, D. |
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