search query: @author McCarthy, M.S. / total: 2
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1.
Targeting a minority without alienating the majority: Advertising to gays and lesbians in mainstream media.
Journal of Advertising Research
2008 : JUN, VOL. 48:2, p. 191-198
 2008 Oakenfull, G.K.
McCarthy, M.S.
Greenlee, T.B.
2.
Effects of typographic factors in advertising based persuasion: a general model and initial empirical tests
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 663-691
 2002 McCarthy, M.S.
Mothersbaugh, D.L.
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