search query: @author Meeds, R. / total: 2
references: 1-2 / 2
« previous page | next page »
 titleyearauthor
1.
Cognitive and attitudinal effects of technical advertising copy : the roles of gender, self-assessed and objective consumer knowledge
International Journal of Advertising
2004 : VOL. 23:3, p. 309-335
 2004 Meeds, R.
2.
Surface-structure transformations and advertising slogans: the case for moderate syntactic complexity
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 595-619
 2002 Bradley, S.D.
Meeds, R.
« previous page | next page »
SCIMA