search query: @author Mesak, H. / total: 4
references: 1-4 / 4
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1.
On the generalizability of advertising pulsation monopoly results to an oligopoly
European Journal of Operational Research
1999 : SEP 16, VOL. 117:3, p. 429-449
 1999 Mesak, H.
2.
Changing market conditions and advertising strategies: theory and evidence
Journal of the Operational Research Society
1998 : JAN, VOL. 49:1, p. 42-51
 1998 Mesak, H.
Darrat, A.
3.
Incorporating price and replacement purchases in new product diffusion models for consumer durables
Decision Sciences
1995 : JUL/AUG, VOL. 26:4, p. 425-450
 1995 Mesak, H.
Berg, W.
4.
A pulsing model of advertising competition: a game theoretic approach, part A - theoretical foundation
European Journal of Operational Research
1995 : OCT 19, VOL. 86:2, p. 231-248
 1995 Mesak, H.
Calloway, J.
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