search query: @author Mizerski, R. W. / total: 6
references: 1-6 / 6
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1.
Viewer miscomprehension findings are measurement bound
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 32-34
 1982 Mizerski, R. W.
2.
An attribution explanation of the disproportionate influence of unfavorable information
Journal of Consumer Research
1982 : DEC, Vol. 9:3, p. 301-310
 1982 Mizerski, R. W.
3.
A controlled field study of corrective advertising using multiple exposures and a commercial medium.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 341-348
 1980 Mizerski, R. W.
Allison, N. K.
Calvert, S.
4.
The influence of social character on preference for social versus objective information in advertising.
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 552-558
 1979 Mizerski, R. W.
Settle, R. B.
5.
The attribution process in consumer decision making.
Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 123-140
 1979 Mizerski, R. W.
Golden, L. L.
Kernan, J. B.
6.
Causal complexity: a measure of consumer causal attribution.
Journal of Marketing Research
1978 : 2 MAY VOL.15 p.220-228
 1978 Mizerski, R. W.
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