search query: @author Mokwa, M. P. / total: 2
references: 1-2 / 2
« previous page | next page »
 titleyearauthor
1.
The politics of marketing : analyzing the parallel political marketplace.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 40-51
 1986 Hutt, M. D.
Mokwa, M. P.
Shapiro, S. J.
2.
The strategic marketing audit : an adoption/utilization perspective.
Journal of Business Strategy
1986 : SPRING, VOL. 6:4, p. 88-95
 1986 Mokwa, M. P.
« previous page | next page »
SCIMA