search query: @author Moorthy, K. S. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Theoretical modeling in marketing.
Journal of Marketing
1993 : APR, vol.57:2, p.92-106
 1993 Moorthy, K. S.
2.
Market segmentation, cannibalization, and the timing of product introduction
Management Science
1992 : MAR, VOL. 38:3, p. 345-359
 1992 Moorthy, K. S.
Png, I. P. L.
3.
Using game theory to model competition.
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 262-282
 1985 Moorthy, K. S.
« previous page | next page »
SCIMA