search query: @author O'Callaghan, R. / total: 3
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1.
Adoption correlates and share effects of electronic data interchange systems in marketing channels
Journal of Marketing
1992 : APR, VOL. 56:2, p. 45-56
 1992 O'Callaghan, R.
Kaufmann, P. J.
Konsynski, B. R.
2.
Adoption correlates and share effects of electronic data interchange systems in marketing channels. (!Electronic data interchange)
Journal of Marketing
1992 : VOL.56:2, p.45-56
 1992 O'Callaghan, R.
Kaufmann, P.J.
Konsynski, B.R.
3.
Los sistemas inter-empresariales y sus ventajas competitivas.
Harvard-Deusto Business Review
1991 : APR-JUN, 46, p. 140-148
 1991 O'Callaghan, R.
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