search query: @author Oh, S. / total: 2
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1.
A transaction cost perspective on vertical contractual structure and interchannel competitive strategies.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 21-34
 1988 Dwyer, F. R.
Oh, S.
2.
Developing buyer-seller relationships.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 11-27
 1987 Dwyer, F. R.
Schurr, P. H.
Oh, S.
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