search query: @author Ortmeyer, G. / total: 4
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1.
Las asociaciones verticales hacen mas eficaz la distribucion
Harvard-Deusto Business Review
1996 : MAY-JUN, 72, p. 72-85
 1996 Buzzel, R.D.
Ortmeyer, G.
2.
Channel partnerships streamline distribution
Sloan Management Review
1995 : SPRING, VOL. 36:3, p. 85-96
 1995 Buzzell, R.
Ortmeyer, G.
3.
Restoring credibility to retail pricing.
Sloan Management Review
1991 : FALL, VOL. 33:1, p. 55-66
 1991 Ortmeyer, G.
Quelch, J. A.
Salmon, W.
4.
Individual differences in response to co nsumer promotions
International Journal of Research in Marketing
1991 : VOL. 8:3, p.169-186
 1991 Ortmeyer, G.
Lattin, J.
Montgomery, D.
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