search query: @author Pessemier, E. A. / total: 5
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1.
Benefits of a marketing budgeting model: Two case studies.
Sloan Management Review
1986 : FALL, VOLL. 28:1, p. 27-38
 1986 Kluyver, C. A. de
Pessemier, E. A.
2.
Evaluating correlated outcomes and sources of new information.
Omega
1985 : VOL. 13:1, p. 39-49
 1985 Kluyver, C. A. de
Carraway, R. L.
Pessemier, E. A.
3.
Forecasting the ultimate acceptance of an innovation: The effects of information.
Journal of Consumer Research
1981 : SEP, VOL. 8:2, p. 162-171
 1981 Wilton, P. C.
Pessemier, E. A.
4.
Predicting brand purchase behavior: marketing application of the Schönemann and Wang unfolding model.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 203-210
 1979 Moore, W. L.
Pessemier, E. A.
Little, T. E.
5.
Stochastic properties of changing preferences.
American Economic Review
1978 : 2 MAY VOL.68 p.380-385
 1978 Pessemier, E. A.
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