search query: @author Putrevu, S. / total: 3
references: 1-3 / 3
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title | year | author | ||
1. |
Journal of Advertising
2004 : FALL VOL. 33:3, p. 51-62 |
2004 | Putrevu, S. |
|
2. |
Journal of Marketing Management
1998 : JUL, VOL. 14:6, p. 581-590 |
1998 | Lord, K.R. Putrevu, S. |
|
3. |
Journal of Retailing
1997 : VOL. 73:4, p. 463-486 |
1997 | Putrevu, S. Ratchford, B. T. |
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