search query: @author Rice, M. D. / total: 4
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1.
Estimating the reach and frequency of mixed media advertising schedules.
Journal of the Market Research Society
1988 : OCT, VOL. 30:4, p. 439-451
 1988 Rice, M. D.
2.
A comparison of unidimensional and multidimensional television exposure distribution models.
International Journal of Research in Marketing
1987 : VOL. 4:2, p. 147-156
 1987 Rice, M. D.
3.
An empirical test of a proprietary television media model.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 26:4, p. 17-21
 1987 Rice, M. D.
Leckenby, J. D.
4.
An empirical test of a proprietary television media model.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 17-21
 1986 Rice, M. D.
Leckenby, J. D.
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