search query: @author Rich, G. A. / total: 2
references: 1-2 / 2
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title | year | author | ||
1. |
Journal of Marketing Management
2002 : APR, VOL. 18:3-4, p. 287-300 |
2002 | Rich, G. A. |
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2. |
Journal of the Academy of Marketing Science
1997 : Vol. 25:4, p. 319-328 |
1997 | Rich, G. A. |
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