search query: @author Roberts, C. J. / total: 2
references: 1-2 / 2
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1.
The brand-naming enigma in the Asia Pacific context.
European Journal of Marketing
1990 : VOL. 24:8, p. 6-19
 1990 McDonald, G. M.
Roberts, C. J.
2.
Alernative naming strategies: family versus individual brand names.
Management Decision
1989 : VOL. 27:6, p. 31-37
 1989 Roberts, C. J.
McDonald, G. M.
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