search query: @author Roehm, M.L. / total: 2
references: 1-2 / 2
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1.
The hybrid split technique and onsite rewards
Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 173-184
 2005 Roehm, H.A.
Roehm, M.L.
2.
Instrumental vs. vocal versions of popular music in advertising
Journal of Advertising Research
2001 : MAY-JUN, VOL. 41:3, p. 49-58
 2001 Roehm, M.L.
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