search query: @author Roth, M. S. / total: 2
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1.
Managing images in different cultures: a cross-national study of color meanings and preferences
Journal of international marketing
2000 : VOL. 8:4, p. 90-107
 2000 Madden, T. J.
Hewett, K.
Roth, M. S.
2.
Evaluating the effects of advertising and sales promotion campaigns.
Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 129-140
 1988 Park, C. W.
Roth, M. S.
Jacques, P. F.
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