search query: @author Rubinson, J. / total: 6
references: 1-6 / 6
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1.
What behavioral economics can teach marketing research
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 114-117
 2010 Rubinson, J.
2.
The foundations of quality initiative: a five-part immersion into the quality of online research
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 464-485
 2009 Walker, R.
Pettit, R.
Rubinson, J.
3.
Brand key performance indicators as a force for brand equity management
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 187-197
 2005 Rubinson, J.
Pfeiffer, M.
4.
The jeopardy in Double Jeopardy
Journal of Advertising Research
1997 : NOV/DEC, VOL. 37:6, p. 37-49
 1997 Baldinger, A. L.
Rubinson, J.
5.
Brand loyalty: The link between attitude and behavior
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 22-34
 1996 Baldinger, A. L.
Rubinson, J.
6.
Brand loyalty: The link between attitude and behavior
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 22-34
 1996 Baldinger, A. L.
Rubinson, J.
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