search query: @author Schlinger, M. J. / total: 3
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1.
How consumers react to new-product ads.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 24-30
 1982 Olson, D.
Schlinger, M. J.
Young, C.
2.
Allocation of time to the mass media.
Journal of Consumer Research
1981 : MAR, VOL. 7:4, p. 343-355
 1981 Hornik, J.
Schlinger, M. J.
3.
A profile of responses to commercials.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 37-46
 1979 Schlinger, M. J.
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