search query: @author Settle, R. B. / total: 2
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1.
Who responds to "gendered" ads, and how? Masculine brands versus feminine brands.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 25-32
 1982 Alreck, P. L.
Settle, R. B.
Belch, M. A.
2.
The influence of social character on preference for social versus objective information in advertising.
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 552-558
 1979 Mizerski, R. W.
Settle, R. B.
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