search query: @author Shao, A.T. / total: 2
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1.
Creating new brand names: effects of relevance, connotation, and pronunciation
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 148-162
 2008 Bao, Y.
Shao, A.T.
Rivers, D.
2.
Nonconformity advertising to teens
Journal of Advertising Research
2002 : MAY/JUN, VOL. 42:3, p. 56-65
 2002 Bao, Y.
Shao, A.T.
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