search query: @author Simonson, A. / total: 2
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1.
La estetica: el nuevo paradigma del marketing
Harvard-Deusto Marketing & Ventas
1998 : JUL-AUG, 27, p. 21-23
 1998 Schmitt, B.
Simonson, A.
2.
Managing corporate image and identity (Markenmanagement, corporate communication)
Long Range Planning
1995 : OCT, VOL. 28:5, p. 82-92
 1995 Schmitt, B. H.
Simonson, A.
Marcus, J.
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