search query: @author Steckel, J.H. / total: 2
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1.
Explanations for successful and unsuccessful marketing decisions: the decision maker's perspective.
Journal of Marketing
1992 : VOL.56:2, p.18-31
 1992 Curren, M.T.
Folkes, V.S.
Steckel, J.H.
2.
A Polarization Model for Describing Group Preferences
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 108-118
 1991 Rao, V.R.
Steckel, J.H.
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