search query: @author Steenkamp, J-B.E.M. / total: 3
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1.
Marketing renaissance: how research in emerging markets advances marketing science and practice
International Journal of Research in Marketing
2006 : DEC, VOL. 23:4, p. 337-356
 2006 Burgess, S.M.
Steenkamp, J-B.E.M.
2.
Country-of-origin effects in consumer processing of advertising claims
International Journal of Research in Marketing
2005 : JUN, VOL 22:2, p. 127-139
 2005 Verlegh, P.W.J.
Steenkamp, J-B.E.M.
Meulenberg, M.T.G.
3.
Identifying spatial segments in international markets
Marketing Science
2002 : SPRING, VOL. 21:2, p. 160-177
 2002 Hofstede, F.T.
Wedel, M.
Steenkamp, J-B.E.M.
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