search query: @author Swinyard, W. R. / total: 6
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1.
The six shopping worlds of baby boomers
Business Horizons
1994 : SEP-OCT, VOL. 37:5, p. 64-69
 1994 Swinyard, W. R.
Rinne, H. J.
2.
The effect of customer dissatisfaction on store repurchase intentions: a little goes a long way
International Review of Retail, Distribution and Consumer Research
1994 : JUL, VOL. 4:3, p. 329-344
 1994 Swinyard, W. R.
Whitlark, D. B.
3.
Attitude-behavior consistency : the impact of product trial versus advertising.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 257-267
 1983 Smith, R. E.
Swinyard, W. R.
4.
Information response models : an integrated approach.
Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 81-93
 1982 Smith, R. E.
Swinyard, W. R.
5.
The interaction between comparative advertising and copy claim variation.
Journal of Marketing Research
1981 : MAY, VOL. 18:2, p. 175-186
 1981 Swinyard, W. R.
6.
How many ad exposures is a sales call worth?
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 17-21
 1979 Swinyard, W. R.
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