search query: @author Tyagi, P. K. / total: 3
references: 1-3 / 3
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title | year | author | ||
1. |
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 76-86 |
1985 | Tyagi, P. K. |
|
2. |
Industrial Marketing Management
1983 : OCT, VOL. 12:4, p. 263-269 |
1983 | Tyagi, P. K. Block, C. E. |
|
3. |
Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 240-254 |
1982 | Tyagi, P. K. |
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