search query: @author Viswanathan, M. / total: 4
references: 1-4 / 4
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1.
The Role of Summary Information in Facilitating Consumers' Comprehension of Nutrition Information
Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 305-318
 2002 Viswanathan, M.
Hastak, M.
2.
Representation of numerical and verbal product information in consumer memory
Journal of Business Research
2000 : FEB, VOL. 47:2, p. 109-120
 2000 Childers, T. L.
Viswanathan, M.
3.
Understanding consumer usage of product magnitudes through sorting tasks
Psychology & Marketing
1999 : DEC, VOL. 16:8, p. 643-657
 1999 Viswanathan, M.
Johnson, M. D.
Sudman, S.
4.
European path dependent options : the case of geometric averages
Finance
1991 : JUN, VOL. 12:1, p. 7-22
 1991 Conze, A.
Viswanathan, M.
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