search query: @author Walker, O. / total: 2
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1.
Reactions to disappointing performance in manufacture-distributor relationships: the role of escalation and resource commitments
Psychology and Marketing
1997 : DEC, VOL. 14:8, p. 791-822
 1997 Cox, A.
Walker, O.
2.
Organizing for effective new product development: the moderating role of product innovativeness
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 48-62
 1995 Olson, E.
Walker, O.
Ruekert, R.
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