search query: @author Weinberg, B. D. / total: 2
references: 1-2 / 2
« previous page | next page »
 titleyearauthor
1.
Premarket forecasting of really new products (neue Produkte)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 47-60
 1996 Urban, G. L.
Weinberg, B. D.
Hauser, J. R.
2.
premarket forecasting for new consumer durable goods: modeling, categorization, elimination and consideration phenomena.
Journal of Marketing
1993 : APR, vol.57:2, p.47-63
 1993 Urban, G. L.
Hulland, J. S.
Weinberg, B. D.
« previous page | next page »
SCIMA