search query: @author Wertenbroch, K. / total: 2
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1.
Option Attachment: When Deliberating Makes Choosing Feel Like Losing
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 15-29
 2003 Carmon, Z.
Wertenbroch, K.
Zeelenberg, M.
2.
Consumption self-control by rationing purchase quantities of virtue and vice
Marketing Science
1998 : VOL. 17:4, p. 317-337
 1998 Wertenbroch, K.
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