search query: @author Wilson, R.T. / total: 3
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1.
Product placements in movies and on Broadway
International Journal of Advertising
2011 : VOL. 30:3, p. 373-398
 2011 Wilson, R.T.
Till, B.D.
2.
Competing successfully against multinationals: A longitudinal perspective of Hungarian advertising agencies
Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 145-164
 2010 Wilson, R.T.
3.
Direct-to-consumer pharmaceutical advertising: Building and testing a model for advertising effectiveness
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 270-282
 2007 Wilson, R.T.
Till, B.D.
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