search query: @author Woodall, T. / total: 3
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1.
Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in "society's doghouse"
Journal of Strategic Marketing
2009 : OCT, VOL. 17:5, p. 345-364
 2009 Woodall, T.
Swailes, S.
2.
New marketing, improved marketing, apocryphal marketing: Is one marketing concept enough?
European Journal of Marketing
2007 : VOL. 41:11/12 p. 1284-1296
 2007 Woodall, T.
3.
Why marketers don´t market : rethinking offensive and defensive archetypes
Journal of Marketing Management
2004 : VOL. 20:5-6, p. 559-576
 2004 Woodall, T.
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