search query: @author Yorkston, E. A. / total: 1
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Matching the message to the mind: Advertising imagery and consumer processing styles
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 29-43
 1998 LaBarbera, P. A.
Weingard, P.
Yorkston, E. A.
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