search query: @author Zeithaml, V.A. / total: 2
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1.
Customer-centered brand management
Harvard Business Review
2004 : SEP, VOL. 82:9, p. 110-118
 2004 Rust, R.T.
Zeithaml, V.A.
Lemon, K.N.
2.
What drives customer equity?
Marketing Management
2001 : SPRING, VOL. 10:1, p. 20-25
 2001 Lemon, K.N.
Rust, R.T.
Zeithaml, V.A.
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