search query: @freeterm Brand extensions / total: 5
references: 1-5 / 5
« previous page | next page »
 titleyearauthor
1.
Consumer responses to brand extensions: a comprehensive model
European Journal of Marketing
2010 : VOL 44:7/8, p. 1182-1205
 2010 Martínez, E.
Pina, J. M.
2.
Empirical generalizability of consumer evaluations of brand extensions
International Journal of Research in Marketing
2007 : JUN, VOL. 24:2, p. 149-162
 2007 Völckner, F.
Sattler, H.
3.
Empirical generalizations from brand extension research: how sure are we?
International Journal of Research in Marketing
2006 : VOL. 23:3, p.253-261
 2006 Echambadi, R. (et al.)
4.
The impact of brand extensions on brand personality: experimental evidence
European Journal of Marketing
2005 : VOL. 39:1-2, p. 129-149
 2005 Diamantopoulos, A.
Smith, G.
Grime, I.
5.
Sequential brand extensions and brand choice behavior
Journal of Business Research
2003 : JUN, VOL: 56:6, p. 431-442
 2003 Swaminathan, V.
« previous page | next page »
SCIMA