search query: @freeterm MARKETINGSTRATEGIE, WERTSCHÖPFUNG / total: 3
references: 1-3 / 3
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| title | year | author | ||
| 1. |
Harvard Business Review
1997 : JAN-FEB, VOL. 75:1, p. 103-112 |
1997 | Kim, W. C. Mauborgne, R. |
|
| 2. |
Strategic Management Journal
1997 : JAN, VOL. 18:1, p. 39-61 |
1997 | Madhok, A. |
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| 3. |
Gablers Magazin
1994 : VOL. 8:1, p. 38-41,43 |
1994 | Münzberg, Harald |
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