search query: @freeterm Product endorsement / total: 2
references: 1-2 / 2
« previous page | next page »
 titleyearauthor
1.
The corporate brand association base: a conceptual model for the creation of inclusive brand architecture
European Journal of Marketing
2006 : VOL. 40:7-8, p.785-802
 2006 Uggla, H.
2.
Factors predicting the effectiveness of celebrity endorsement advertisements
European Journal of Marketing
2004 : VOL. 38:11-12, p. 1509-1526
 2004 Silvera, D.H.
Austad, B.
« previous page | next page »
SCIMA